Crypto PR Lab was born and launched in summer 2018. Alexandra (Sasha) and Maria (Masha) met at Annual TechCrunch Winter event at Galvanize, a co-working space in San Francisco. They were both working for blockchain startups, Sasha – in marketing and Masha – in PR. Sasha and Masha, both entrepreneurs in heart and in practice, often discussed the gender balance and diversity in tech and especially in crypto space. Why women are not as interested as men to work in blockchain industry and even more reluctant to run their own ventures ?
You walk into a 100-person crypto meetup and almost the entire batch is full of bearded men. You could say it’s not a shocker considering that up to 85% of all startups recently launched in the Blockchain industry are run by men.
To disrupt the trend, Sasha and Masha decided to join their expertise and found Crypto PR Lab. Passionate about emerging technology, they predicted disruption and widespread adoption of new paradigms like AI and blockchain.
Sasha brings in her knowledge of business, her experience in New York in marketing, real estate brokerage and finance combined with her extensive network of UHNWI eager to invest in new projects.
Her unique experiences combined with international expose (travelled to 58 countries) and a go-getter, hard-working personality makes Crypto PR Lab such a success.
Masha is a French attorney and a PR specialist who worked with some of the top American and European blockchain startups at M&A PR Studio, prior to Crypto PR Lab. Former Olympian (2006 Winter Olympic Games), private banker for HNWI in Switzerland and Monaco, right hand of the Prime Minister of Kazakhstan, Masha brings in her solid network of advisors and investors to help Crypto PR Lab’s clients grow.
“In short, Maria (Masha) and Alexandra are on the front lines of what’s happening in the crypto industry on a daily basis”, Katie Elizabeth from Forbes. Jun 26, 2018.
